RedBull is a prominent name in the beverage industry. To be exact, RedBull created an entire category of drinks, “energy drink.” But, do you know how the journey of RedBull started?
Red Bull GmbH, is an Austrian company created in 1987 that distributes “Red Bull” all over the world. Currently, Red Bull has the highest market share of energy drinks across the globe, with an estimated 6.7 billion cans sold each year.
The success of Red Bull is credited to its unique marketing strategy. The company’s tagline “Red Bull gives you wings” has helped the company to create a marketing image of adventurous identity. Apart from this, Red Bull also owns multiple sports team and a record level that helps with marketing.
Watch this Bloomberg video to know more about how the RedBull got the entire world hooked on energy.
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